Termonology

In last lesson we learned different termonology in media. The term Horizontal Integration is a type of ownership and control. This is where a product is sold in numerous markets. This happens when a firm has either been taken over or is merged with another company which is in the same industry as them. The term Conglomerates is vertually the same as the above, it is when two companies are joined together. Consolidates- This is when a larger company buys a smaller company. Convergence is where there is the bringing together or different technologies. You also have Vertical Integration this is when a company produces their won type of product, they are united through a common owner. the term Intergrated is the bringing together of things, for example having a film and then bringing out a comic of it. Mergers is when two companies become one. Synergy is basically the same as mergers, its the bringing together of two companies to become one. Miniturusation is when you would use a phone instead of a computer, if you was using the internet for example. The term Monopoly in media is when a cetain person has a lot of companies in the same sort of market. When you use websites and videos and picture this is called Multimedia. Portable is linked to miniturisation, a phone is a lot more portable to carry around that a whole computer.

The 8 basic compositions.

Here is the 8 basic compositions;

One dominant focal point- This is where is one main image as

the compositions. It can float or rest in its positions, and it is

free of all sides. There is only one main focal point to the viewer.

Two cominant focal points- This is where there are two main

images present to the viewer. The compositions divides the

viewers attentions to two different focal points in two eye-fixes.

Structure- In this one, the compositions relies on a table or

grid to help its 'structure'. You can add space rules and also add

borders to the composition and this can add benefit to this as

you can add extra things.

Negative/Positive- High contrast is the main characteristic of

this composition. This is used when a picture relies highly on 

the background  for its shape edges. Negative and positive

can also sometimes give the viewer a optical illusion.

Pattern- In a pattern composition the viewer is bombarded

with many pictures/visual units. This is usually used so that

there is a equal distribution to the viewers eye. This usually

touches a minimum of these sids per image.

Movement- This is the use of gradiation, in a gradual process to create a sense of movement. This gives the impression that the images are moving from one area to another. It is usually created by distinctive flowing on a curving eye-path.

Frame- This has multiple visuals, but they are arranged that it spotlights one area of the picture. The standard format forms a border around the area of interest.

Perspective- The impact of perspective composition is the sense of depth. The designer achieves the illusion with a two dimensional image but makes it look like 'through a window' that it is three dimensional.

In class we got a handout about the Graphic Design Code.
This will help when designing my magazine because i will be able to look at the different compositions and colouring of of the basic elements. And this will give me a basic idea, and also help me to take into practise of each of these ready for my final magazine.

Front cover magazine conventions analized.

Here i have analized the magazine 'LOOK'. I looked at the main conventions of a typical magazine. Here we can see the mast head which is at the top of the page. There is also a main picture of Cheryl Cole, she is the main person that they are talking about in the magazine and they have also interviewed her. This is the reason for them putting her as the main image on the front cover. They have used the same colour scheme throughout the front cover. This magazine is aimed at young woman and people who are aspirers, thus the use of the 'girly colours' of white and baby pink.

Genre explained.

When there is a group of media text, and they have similar forms, structures and pattern elements, then this is when it might be called 'Genre'.
These certain things will share a common structural element. For instance, the genre 'War' may have the same typical elements in settings. They would be in a warmine, in vietnam or in world war 2. They would all have the same background setting.
Genre represents a way of classifying ways into distinct types. This way people who like a specific genre can look for that to find what they want. Genre is also a good way for splitting audiences into demographics (age, sex, gender, race).
Genres are often broken down into sub-genres. These are where there is a specific genre, for example romance. The sub-genres for this could be romanic drama, romantic comedies, and sexual erotic films. People can start to become 'bored' with a specific genre that they watch. To try and prevent this they try and blend genre together. These types of mixtures of more than one genre are called hybrids.
The common genre type elements are known as conventions. These are known as the standard way of doing things, this has developed over time and from this, this is what audiences expect to form from genres.

Presentation on gender and age.

Here i have done a presentation on how the creators of a magazine choose their audiences and ages to their magazine. Here i have the heat magazine, and i have explains the gender and age that it aims for.

Presentation on advert and genre.

Here i have a presentation i done about a advert that was in a magazine. The advert is advertising a perfume, i found it in a magazine that was aimed for woman who cared about their image a lot. This is quite a typical advert to be in magazine aim at this genre of people.

Genre Spider Diagram

Mock of a front cover of a magazine

This is a practise of a front cover. I chose to do a wedding cover. I added the main conventions to my cover. for example, the mast head, a barcode, email. I also kept my font and colour simular the whole way through.