Termonology

In last lesson we learned different termonology in media. The term Horizontal Integration is a type of ownership and control. This is where a product is sold in numerous markets. This happens when a firm has either been taken over or is merged with another company which is in the same industry as them. The term Conglomerates is vertually the same as the above, it is when two companies are joined together. Consolidates- This is when a larger company buys a smaller company. Convergence is where there is the bringing together or different technologies. You also have Vertical Integration this is when a company produces their won type of product, they are united through a common owner. the term Intergrated is the bringing together of things, for example having a film and then bringing out a comic of it. Mergers is when two companies become one. Synergy is basically the same as mergers, its the bringing together of two companies to become one. Miniturusation is when you would use a phone instead of a computer, if you was using the internet for example. The term Monopoly in media is when a cetain person has a lot of companies in the same sort of market. When you use websites and videos and picture this is called Multimedia. Portable is linked to miniturisation, a phone is a lot more portable to carry around that a whole computer.