Semiotics: This is a way of explaning how we make meanings.
Denotation: The meaning of the thing itself. For example if you look for the meaning of a word in the dictionary: The explantion of the word is the denotation.
Sign: the smallest single unit of meaning.
Connotation: Extra meaning to a word. For example the colour red could simbolise passion, love or blood.
Iconic Codes: Appears like the thing in itself.
Indexical Signs: Indirect signs that suggest what something means, acts as a que to existing knowledge.
Symbolic Codes: They act as signifiers. For example colours. The same as connotation, the colour red could simbolise passion or love.
Convention: Refers to the establised way of doing something.
USP: Unique selling point.
Superlative: This is the best of something. The best possible thing.
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